Jimenez acknowledges that using social media as the primary medium for the campaign gives the DOT less control – and gives more to the people.
But that is exactly what he wants.
The campaign appeals to Filipinos to promote the Philippines themselves, to interpret the campaign’s logo and official line however they see fit, then share it through the internet and their social networks.
The tourism campaign that will be launched on Friday sounds promising based on feedback. Hints have been given. I can’t wait. I am hopeful that we can come up with something to help spread the message about these islands. We deserve a visit from the world.
Meals of the Day
- Breakfast: Jollibee Corned Beef Breakfast with Pineapple Juice
- Lunch: Sen Lec’s Chicken Pad Thai
- Dinner: Jollibee Pancit Palabok with Pineapple Juice
Weight before I go to bed: 154.8 pounds
Catch weight: 145 pounds
Difference: +9.8 pounds
I must find a way to not exceed 155 pounds. Deyyym.